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Marketing Strategy - Analytics

Analytics play a critical role in every step of a marketing campaign and strategy—from evaluation for long range planning to deployment of postal or email campaigns to evaluation of results and ROI. Our highly experienced team will deliver the analytics you need:

  • Circulation response analysis using our proprietary systems to create a profitable contact strategy
  • Our analytics will take into account all sales channels, some of which include:
    - Historical analysis (market, category, seasonality, offer, pay-up)
    - Real-time analysis (how the current environment impacts business)
    - Market penetration analysis
    - List history data audit
    - Customized analytics

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